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Pernod Ricard'Absolut Vodka' Shame - A Reality TV Show Dedicated to Helping Non-Profits Stolen in a Scheme Reeking with Corporate Greed.

With much excitement and buzz, LXTV, NBC Local Media and Absolut Vodka (owned by Pernod Ricard) issued a joint announcement in September 2008: The creation of On the Rocks: The Search for America's Top Bartender, "an online reality series following the nationwide search for the best and brightest master mixologists who will showcase their style, personality and 'shaken not stirred' skills behind the bar." Contestants will compete for a $100,000 prize, and the 12-episode series premiered on November 8, 2008.Absolut is the exclusive sponsor to what LX.TV calls its "innovative, online reality project."

However, the entire concept for the show, for which Absolut Vodka takes all the credit, is identical almost in its entirety to the one presented to them as Charity Mixology several months before the above show announcement.

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ABSOLUT VODKA, GREAT WHITE LIES  The white pointer shark is on the endangered species heritage list. So are charities created for those most in need. In an evolution of 'Change' corporations Pernod Ricard & Absolut Vodka continue the ways of old, by practicing exploitation, deception and greed.  They continue to profit themselves at the expense of charitable organisations. Help fight the power that targets the powerless and support the lives of those who ABSOLUTELY need it most.

ABSOLUT VODKA, GREAT WHITE LIES

The white pointer shark is on the endangered species heritage list. So are charities created for those most in need. In an evolution of 'Change' corporations Pernod Ricard & Absolut Vodka continue the ways of old, by practicing exploitation, deception and greed.

They continue to profit themselves at the expense of charitable organisations. Help fight the power that targets the powerless and support the lives of those who ABSOLUTELY need it most.

 



Absolut Vodka Rules of the World

The Absolut Spirits Company, LLC and Pernod Ricard, LLC.



LXTV's ON THE ROCKS: The Search for America's Top Bartender
Jacobs Creek wines

ABSOLUT Vodka is being sued for £33m by an Australian entrepreneur who claims it stole his idea for a charity-focused reality TV programme about New York bartenders: read more

Absolut Vodka alla ricerca del Absolut Mixologist 2010
Havana Club

It gets better; ABSOLUT Vodka love the Charity Mixology show so much, they have launched the ABSOLUT Mixology show in Italy: read more


Absolut Microsite
Pernod Ricard

MANHATTAN (CN) - The Charity Group claims that ABSOLUT Vodka and Pernod Ricard stole its idea for a "Charity Mixology" reality TV show and broadcast the show as their own creation, "On the Rocks: The Search for America's Top Bartender," harming nonprofit organizations in the process: read more


Absolut Microsite
Absolut Drinks

PERNOD RICARD & ABSOLUT VODKA, ON THE ROCKS: The Search for America's Top Bartender Legal Battle, $68 Million for Charities In the David and Goliath battle between a philanthropist and The Absolut Spirits Company and Pernod Ricard, today Talbot announced that he will donate to charity 100% of all damages awarded to him. The 18-month long legal battle is now headed to the United States Second Circuit Court of Appeals: read more


Absolut Vodka TV Bar Brawl, Not so fast you greedy bastards, New York Post
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TV BAR BRAWL - An Australian entrepreneur is ready to mix it up with booze big shots over who conceived a reality show on bartender: read more


Absolut Vodka alla ricerca dell'Absolut Mixologist 2010
Ricard Pastis

According to Scott O. Talbot, sole member of The Charity Group, LLC, ABSOLUT Vodka and Pernod Ricard stole his idea for a reality TV series that would focus on the art of mixology, giving the winning bartender an opportunity to win a cash prize for a charity of his or her choice: read more


Absolut Vodka alla ricerca dell'Absolut Mixologist 2010
Jameson Irish whisky

Il mondo ABSOLUT è in grande fermento, visto che sta per partire Absolut Talent Show, la prima reality competition lanciata dalla vodka svedese per scegliere il bartender che diventerà il primo ABSOLUT Mixologist in Italia per il 2010: read more

Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index. Pernod Ricard is the world's co-leader in wines and spirits with consolidated sales of € 7,081 million in 2009/10. Pernod Ricard (Euronext: RI) is a French company that produces distilled beverages and is the owner of the Absolut Spirits Company LLC. Patrick Ricard (born May 12 1945) is a French entrepreneur and Chairman and CEO of the liquor & wine group Pernod Ricard. After studying business in France, Germany and the United States, Patrick Ricard joined the Ricard company, founded by his father Paul Ricard in 1932. He held successive positions in the company’s main departments, becoming Managing Director in 1972. With the creation of Pernod Ricard in 1975 he was appointed Group Managing Director and then, in 1978, Chairman and CEO. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavored liqueurs and are often referred to simply as Pernod or Ricard. The company also produces several other beverages, including: 100 Pipers, Aalborg Akvavit, Aberlour, Absolut Akademi, Absolut Vodka, Acai Microsite, Altai Gins, Amaro Ramazzotti, American Bourbon, Anejo Los Reyes, Aniseed Spirits, aPeach, Ararat, Autres, Azteca De Oro, Ballantine's, Becherovka, Beefeater, Belle Epoque, Berriacai, Blenders Pride, Brancott, Brandy Domecq, Cachaças, Campo Viejo, Chivas Regal, Clan Campbell, Corby Distilleries, Cork Dry Gin, Cusenier, Dita, Doble V, Don Pedro, Dunbar, Fernet Capri, G.H.Mumm, GAMMEL DANSK Bitter Dram, Glendronach, Glenlivet, Graffigna, Havana Club, Hiram Walker, Huzzar, Imperial Irish Distillers, Irish Whisky, Jacobs Creek Wines, Jameson, Janeiro, Kahlúa, Lamb'srum, Level, Lodowa, Long John Single malt, Longmorn, Lucas Bols, Luksusowa, Malibu, Malteserkreuz, Martell, Montanawines, Montilla, Natu Nobilis, Nobbelov Martell, O.P. Anderson, Olmeca, Orlando Wines, Paddy, Passport, Pastis, Pernod Ricard Rouss, Pernod Ricard, Perrier-Jouet, Plymouth, Polar Ice, Powers, Presidente, Renault Brandies, Ricard Pastis, Royal Salute, Royal Stag, Ruavieja, Sao Francisco, Scapa, Seagram's Gin, Societe Ricard, Soho, Strathisla, Suze, The Glenlivet, Tormore Irish, Viuda de Romero Rums, Walker Special Old, Wild Tea, Wiser's Whisky, Wyborowa, Wyndhamestate, Zoco, Zubrowka.