Stated in a Pernod Ricard Letter: Further to your show treatment and non disclosure agreement, I am writing to register Pernod Ricard USA's interest to participate in the Charity TV Show.
I believe the Charity treatment concept is unique and has huge potential nationally and will be an exciting philanthropic, advertising, product placement and television opportunity. more
Corporate theft violates the rights of the individual and those that would defend them. Pernod Ricard and Absolut Vodka ravaged an opportunity for which they had no right, no consent.
Help fight the power that targets the powerless and support the lives of those who ABSOLUTELY need it most.
(a) acknowledged that the concepts, strategies, financial information, and sponsorship opportunities presented by Talbot were Confidential Information,
(b) promised not to use Talbots' Confidential Information except for purposes of evaluating the opportunity;
(c) promised to return Talbots' Confidential Information immediately upon deciding not to participate as sponsors, and
(d) Pernod Ricard promised that they would not engage in any cocktail or mixology television show for at least two years (in the case of Absolut Vodka, three years).
They never informed Talbot that they had decided not to participate as sponsors, never returned the Confidential Information that they had received, instead used Confidential Information.
In direct contravention of the unambiguous restrictive covenant, they launched their own reality TV mixology show, On The Rocks, a show designed to brand-cast Absolut Vodka products. When these breaches became public, Absolut Vodka and Pernod Ricard did not deny that they made promises to Charity Group and Talbot; they simply denied that they have any obligation to keep them. more
Pernod Ricard. Since its creation in 1975, Pernod Ricard has developed at a fast pace, through both organic growth and a series of acquisitions. After the integration of part of the Seagram businesses in 2001 and Allied Domecq in 2005, that of Vin&Sprit was the main highlight of financial year 2008/2009. Despite the difficult international economic climate, the teams and iconic brand ABSOLUT were brought onboard successfully and even produced greater-than-expected synergies. Furthermore, sales of non-strategic brands and an increase in capital of €1 million conducted during the financial year, enabled the Group to rapidly regain its financial flexibility. Pernod Ricard generates sales of over €7.2 billion. more
