'Absolut Vodka' Shame - A Reality Show Dedicated to Helping Non-Profits was stolen in a Scheme Reeking with Corporate Greed.Charity Mixology was one of the most unprecedented opportunities to ever come about. It is all-encompassing.... business, community, and social responsibility.
Eight emerging bartenders and chefs. Eight worthy charities. Amazing settings across Manhattan. And a chance for one of the best causes in America to bring in more than $250,000 to fund its important work. That is what's at stake in Charity Mixology: a 30-minute series that gives the American public the chance to support some of the world's best causes—while enjoying brand-new cocktail and Tapas creations from today's emerging artists. • Charity Mixology was set to pioneer the reality TV food and beverage market, increasing the demographics of viewers not traditionally associated with 'just food' type reality shows. • New York City is the premier location to embrace the excitement of nightlife hospitality and the launch of the global 'chic' trend of cocktail pairing. • Charity Mixology advertising potential was limitless thru product placement, celebrity critique, endorsement, without turning the show into a long commercial. A 30-minute TV show where the featured brand is the "co-star".
